Yazar "Kumar, Ajay" seçeneğine göre listele

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    A critical assessment of consumer reviews: A hybrid NLP-based methodology
    (Elsevier B.V., 2022) Biswas, Baidyanath; Sengupta, Pooja; Kumar, Ajay; Delen, Dursun; Gupta, Shivam
    Online reviews are integral to consumer decision-making while purchasing products on an e-commerce platform. Extant literature has conclusively established the effects of various review and reviewer related predictors towards perceived helpfulness. However, background research is limited in addressing the following problem: how can readers interpret the topical summary of many helpful reviews that explain multiple themes and consecutively focus in-depth? To fill this gap, we drew upon Shannon's Entropy Theory and Dual Process Theory to propose a set of predictors using NLP and text mining to examine helpfulness. We created four predictors - review depth, review divergence, semantic entropy and keyword relevance to build our primary empirical models. We also reported interesting findings from the interaction effects of the reviewer's credibility, age of review, and review divergence. We also validated the robustness of our results across different product categories and higher thresholds of helpfulness votes. Our study contributes to the electronic commerce literature with relevant managerial and theoretical implications through these findings. © 2022 Elsevier B.V.
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    A hybrid framework using explainable AI (XAI) in cyber-risk management for defence and recovery against phishing attacks
    (Elsevier, 2024) Biswas, Baidyanath; Mukhopadhyay, Arunabha; Kumar, Ajay; Delen, Dursun
    Phishing and social engineering contribute to various cyber incidents such as data breaches and ransomware attacks, financial frauds, and denial of service attacks. Often, phishers discuss these attack vectors in dark forums. Further, the probability of phishing attacks and the subsequent loss suffered by the firm are highly correlated. In this context, we propose a hybrid framework using explainable AI techniques to assess cyber-risks generated from correlated phishing attacks. The first phase computes the probability of expert phishers within a community of similar attackers with varying expertise. The second phase calculates the probability of phishing attacks upon a firm even after it has invested in IT security and adopted regulatory steps. The third phase categorises phishing and genuine URLs using various machine-learning-based classifiers. Next, it estimates the joint distribution of phishing attacks using an exponential-beta distribution and quantifies the expected loss using Archimedean Copula. Finally, we offer recommendations for firms through the computation of optimal investments in cyberinsurance versus IT security. First, based on the risk attitude of a firm, it can use this explainable-AI (XAI) framework to optimally invest in building security into its enterprise architecture and plan for cyber-risk mitigation strategies. Second, we identify a long-tail phenomenon demonstrated by the losses suffered during most cyber-attacks, which are not one-off incidents and are correlated. Third, contrary to the belief that cyberinsurance markets are ineffective, it can guide financial firms to design realistic cyber-insurance products.