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Öğe The effect of artificial intelligence on management process: challenges and opportunities(IGI Global, 2022) Sundu, Mustafa; Özdemir, ŞebnemArtificial intelligence has started to dominantly affect every sector in Industry 4.0. However, the adaptation of the concept to managerial processes are closely related to the concepts of data science and digital transformation. Because artificial intelligence applications being developed are within the scope of artificial narrow intelligence (ANI), that situation requires the company to have a digital transformation policy in order to use artificial intelligence in managerial processes. In addition, to avoid biased artificial intelligence applications, the learning set of artificial intelligence requires a highly rigorous design. This necessitates the establishment of a data science department within the company. In this chapter, digital transformation processes in managerial perspective and the surrounded effect of artificial narrow intelligence on management are discussed.Öğe The antecedents of customer loyalty(Peter Lang AG, 2021) Tavsan, Nihat; Duran, CemWithout a loyal customer base, a business has a significantly less probability of achieving in today's competitive environment. Being aware of the cold fact, businesses try to foster sustainable relationships with their customers and turn them into a loyal clientele. They heavily invest in loyalty programs to retain their customers. Those companies hoping to create customer loyalty in today's global market need to be aware that there are antecedents to customer loyalty. Customers do not suddenly become loyal to a company. Several critical factors need to be in place before committing themselves whole-heartedly to one product, service, brand or company. Research has revealed that perceived value, self-congruity, customer participation, customer brand identification, emotional commitment, customer satisfaction and brand trust must all be present to some degree for the customer's response to be loyal to that brand. Research also shows that companies that take this process seriously have a greater chance of generating a loyal customer base.Öğe
