Sustainability as a communication policy created by the economic system

dc.authoridAybike Serttaş / 0000-0003-3471-7264en_US
dc.authoridTugay Sarıkaya / 0000-0003-1091-4167en_US
dc.authoridEsmanur Ünğan / 0000-0002-1021-6118en_US
dc.authorscopusidAybike Serttaş / 58155262400en_US
dc.authorwosidAybike Serttaş / AAD-4406-2019en_US
dc.contributor.authorSerttaş, Aybike
dc.contributor.authorSarıkaya, Tugay
dc.contributor.authorÜnğan, Esmanur
dc.date.accessioned2023-08-02T11:38:23Z
dc.date.available2023-08-02T11:38:23Z
dc.date.issued2022en_US
dc.departmentİstinye Üniversitesi, İletişim Fakültesi, Radyo, Televizyon ve Sinema Bölümüen_US
dc.description.abstractToday's world, in which we need the effort to make it livable both in terms of material resources and spiritual satisfaction, has many other borders and layers, despite physical ones. One of these layers is understanding sustainability. In this study, the relationship between sustainability and communication has been examined. Sustainability and communication are broad topics. For this reason, the study has the characteristics of a literature review and a general evaluation. In this study, questions were asked about how these two main topics can be related since it is possible to examine sustainability in the context of communication, education, various fields of media, and even cinema. The question of how sustainability can be evaluated in parallel with brand and communication strategies is the base of the critical view on the subject. The sustainability studies of institutions and organizations, which are the cause of the main complaints about sustainability, have been the points that obscure the issue and lead to various inquiries. As a result, it is emphasized that sustainability has supra-disciplinary importance. According to the results of the study, sustainability is an issue that can be guided by communication processes and strategies and requires both individual efforts of consumers as well as public professionalism and cooperation.en_US
dc.identifier.citationSerttaş, A., SARIKAYA, T., & Ünğan, E. (2022). Sustainability as a communication policy created by the economic system. Journal of Ekonomi, 4(2), 74-81.10.58251/ekonomi.1167505.en_US
dc.identifier.doi10.58251/ekonomi.1167505en_US
dc.identifier.endpage81en_US
dc.identifier.issn2687-2390en_US
dc.identifier.issue2en_US
dc.identifier.startpage74en_US
dc.identifier.urihttps://doi.org/10.58251/ekonomi.1167505
dc.identifier.urihttps://hdl.handle.net/20.500.12713/3944
dc.identifier.volume4en_US
dc.institutionauthorSerttaş, Aybike
dc.institutionauthorSarıkaya, Tugay
dc.institutionauthorÜnğan, Esmanur
dc.language.isoenen_US
dc.publisherCem IŞIKen_US
dc.relation.ispartofJournal of Ekonomien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectEconomic Systemen_US
dc.subjectSustainability of Communicationen_US
dc.subjectCultural Ecosystemen_US
dc.subjectGreen Revolutionen_US
dc.subjectGreen Advertisingen_US
dc.subjectCollective Intelligenceen_US
dc.titleSustainability as a communication policy created by the economic systemen_US
dc.typeArticleen_US

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