Determınants of sustaınable consumptıon behavıor: A fıeld study on turkısh gen z

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Küçük Resim

Tarih

28 Nisan 2023

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Hüzeyfe Süleyman Arslan

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

Today, environmental and societal issues, such as climate change and social inequities, have been worsening. Sustainable consumption and production, though not a panacea, seem one of the ways to tackle environmental and social problems. So far, extant studies have sought to determine the factors that have an impact on sustainable consumption from an environmental perspective, and limited research has taken the social dimension of sustainability into account. Thus, this paper aims to address components of sustainable consumption behavior in a more holistic way, from an economic, environmental, and social standpoint. The present study employs consistent partial least squares structural equation (PLS-SEM) modeling to process 350 questionnaires which have been collected through a face-to-face survey method. In this study, three significant determinants, out of a total of nine, make a considerable difference toward sustainable consumption behavior: (i) knowledge, (ii) personal image, and (iii) word-of-mouth, respectively.

Açıklama

Anahtar Kelimeler

sustainability, sustainability marketing, sustainable consumption, Gen Z, consumer behavior

Kaynak

Akademik Hassasiyetler

WoS Q Değeri

Scopus Q Değeri

Cilt

10

Sayı

1

Künye

Yıldız, O., & Kelleci, A. (2023). DETERMINANTS OF SUSTAINABLE CONSUMPTION BEHAVIOR: A FIELD STUDY ON TURKISH GEN Z. Akademik Hassasiyetler, 10(21), 1-21. https://doi.org/10.58884/akademik-hassasiyetler.1255154