AI-Driven Smart Homes and Smart Grids: Marketing Strategies for Seamless Integration and Consumer Adoption

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dc.authorscopusidİlhami Çolak / 6602990030
dc.authorwosidİlhami Çolak / ABI-4240-2020
dc.contributor.authorDurmuş Şenyapar, Hafize Nurgül
dc.contributor.authorÇolak, İlhami
dc.contributor.authorBayındır, Ramazan
dc.date.accessioned2025-04-18T09:52:02Z
dc.date.available2025-04-18T09:52:02Z
dc.date.issued2024
dc.departmentİstinye Üniversitesi, Mühendislik ve Doğa Bilimleri Fakültesi, Elektrik-Elektronik Mühendisliği Bölümü
dc.description.abstractThis study explores the critical role of Artificial Intelligence (AI) in enhancing the integration and consumer adoption of smart homes and smart grids, two essential components of advancing sustainable and efficient energy management systems. At the heart of this integration is AI-driven marketing, leveraging personalized marketing strategies, predictive analytics, and automation to address technical challenges and consumer concerns effectively. The research demonstrates how AI can tailor marketing efforts to individual consumer needs and preferences, increasing engagement, trust, and adoption rates. Personalization and predictive analytics enable marketers to anticipate consumer needs and tailor their strategies accordingly, while automation ensures scalability and efficiency in marketing campaigns. The findings underscore the importance of interoperability, security, and user-friendly design in building consumer adoption and highlight the need for marketers to communicate the long-term value and benefits of smart technologies. This study proposes a multifaceted approach to AI-driven marketing, emphasizing the need for collaboration among technology developers, marketers, policymakers, and consumers to overcome barriers and realize the full potential of smart homes and smart grids. © 2024 IEEE.
dc.description.sponsorshipPower Electronics in Everything (PEiE)TMEiC
dc.identifier.citationSenyapar, H. N. D., Colak, I., & Bayindir, R. (2024, May). AI-Driven Smart Homes and Smart Grids: Marketing Strategies for Seamless Integration and Consumer Adoption. In 2024 12th International Conference on Smart Grid (icSmartGrid) (pp. 480-486). IEEE.
dc.identifier.doi10.1109/icSmartGrid61824.2024.10578198
dc.identifier.endpage486
dc.identifier.isbn979-835036161-2
dc.identifier.scopus2-s2.0-85199472078
dc.identifier.startpage480
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6884
dc.institutionauthorÇolak, İlhami
dc.institutionauthoridİlhami Çolak / 0000-0002-6405-5938
dc.language.isoen
dc.publisherInstitute of Electrical and Electronics Engineers Inc.
dc.relation.ispartof12th International Conference on Smart Grid, icSmartGrid 2024
dc.relation.publicationcategoryDiğer
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectAI-driven Marketing
dc.subjectConsumer Adoption
dc.subjectEnergy Management
dc.subjectSmart Grids
dc.subjectSmart Homes
dc.titleAI-Driven Smart Homes and Smart Grids: Marketing Strategies for Seamless Integration and Consumer Adoption
dc.typeOther

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