User Acceptance of Metaverse: An Analysis for e-Commerce in the Framework of Technology Acceptance Model (TAM)

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dc.authoridYavuz Toraman / 0000-0002-5196-1499
dc.authoridBarış Batuhan Geçit / 0000-0002-1354-1231
dc.contributor.authorToraman, Yavuz
dc.contributor.authorGeçit, Barış Batuhan
dc.date.accessioned2025-04-17T10:28:43Z
dc.date.available2025-04-17T10:28:43Z
dc.date.issued31 Ocak 2023
dc.departmentİstinye Üniversitesi, Meslek Yüksekokulu, E-Ticaret ve Pazarlama Programı
dc.description.abstractThe increase in technology has directed society to penetrate more towards electronic channels. Usage of the internet and e-commerce has been growing dramatically year by year. Thus, households’ daily life has become more digitalised, leading innovative entrepreneurs to find new technologies. Firstly, the World has seen the emergence of blockchain technologies in recent years. In the more recent period, terms like Metaverse and NFT became popular. This study aims to analyse Metaverse and NFT terms with Technology Acceptance Model, and accordingly, a structural equation analysis has been conducted via Smart PLS 3. According to the analysis results, Perceived compatibility, enjoyment, and trust have a significant and positive effect on perceived usefulness, the mediation effect has been accepted, and other hypotheses have been rejected. Afterwards, all these results were interpreted accordingly to the analysis.
dc.identifier.citationToraman, Y., & Geçit, B. B. (2023). User Acceptance of Metaverse: An Analysis for e-Commerce in the Framework of Technology Acceptance Model (TAM). Sosyoekonomi, 31(55), 85-104. https://doi.org/10.17233/sosyoekonomi.2023.01.05
dc.identifier.doi10.17233/sosyoekonomi.2023.01.05
dc.identifier.endpage104
dc.identifier.issn1305-5577
dc.identifier.issue55
dc.identifier.scopus2-s2.0-85159497054
dc.identifier.startpage85
dc.identifier.trdizinid1155953
dc.identifier.urihttps://doi.org/10.17233/sosyoekonomi.2023.01.05
dc.identifier.urihttps://dergipark.org.tr/tr/pub/sosyoekonomi/issue/75640/1089596
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6194
dc.identifier.volume31
dc.identifier.wosWOS:000941767500005
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorGeçit, Barış Batuhan
dc.institutionauthoridBarış Batuhan Geçit / 0000-0002-1354-1231
dc.language.isoen
dc.publisherSosyoekonomi Derneği
dc.relation.ispartofSosyoekonomi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectMetaverse
dc.subjectNon-Fungible Token (NFT)
dc.subjectTechnology Acceptance Model
dc.subjectConsumer Behaviour
dc.subjecte-Commerce
dc.subjectLast Mile Delivery
dc.subjectBlockchain
dc.titleUser Acceptance of Metaverse: An Analysis for e-Commerce in the Framework of Technology Acceptance Model (TAM)
dc.title.alternativeMetaverse Kullanıcı Kabulü: Teknoloji Kabul Modeli (TKM) Çerçevesinde e- Ticaret Üzerine Bir Analiz
dc.typeArticle

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