Hybrıd Performance Analysıs Wıth Multı-Crıterıa Decısıon Makıng Methods: Example Of Store Managers

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dc.authoridSercan Edinsel / 0000-0003-2831-7504
dc.authoridCem Duran / 0000-0001-5171-0270
dc.authoridMehmet Alper Akdemir / 0000-0002-3782-034X
dc.authorscopusidCem Duran / 57224623095
dc.authorwosidCem Duran / L-4074-2018
dc.contributor.authorEdinsel, Sercan
dc.contributor.authorDuran, Cem
dc.contributor.authorAkdemir, Mehmet Alper
dc.date.accessioned2025-04-18T09:19:12Z
dc.date.available2025-04-18T09:19:12Z
dc.date.issued13 Eylül 2024
dc.departmentİstinye Üniversitesi, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractEffectively evaluating and enhancing managers' performance is crucial for achieving organizational success and maintaining competitive advantage in a dynamic business environment. This paper presents a new approach for store manager performance evaluation using a comprehensive framework that combines two important decision-making techniques: Global Fuzzy Step-by-Step Step Weight Rating Ratio Analysis (SF-SWARA) and Global Fuzzy Combined Consensus Solution (SF-CoCoSo). The presented SF-SWARA-CoCoSo method aims to address the inherent complexities and subjectivities involved in evaluating managers' performance by incorporating multiple perspectives and objective criteria into the evaluation process. The aim of this study is to apply multi-criteria decision-making methods in a hybrid way to evaluate the performance of store managers in a simple and understandable way. Global Fuzzy Step-by-Step Step Weight Rating Ratio Analysis (SF-SWARA) and Global Fuzzy Combined Consensus Solution (SF-CoCoSo) hybrid Multi-Criteria Decision Making Method were used in the study. The findings of the study reveal that the “Knowledge and Training Level” criterion is the most important criterion for the store manager and the criterion with the lowest importance is the “Salary” criterion. As a result of the study, it is concluded that the criterion “Knowledge and Education Level”, which is determined to be the most important criterion, has emerged due to the fact that today is the information age. Anahtar Kelimele
dc.identifier.citationEdinsel, S., Duran, C., & Akdemir, M. A. (2024). HYBRID PERFORMANCE ANALYSIS WITH MULTI-CRITERIA DECISION MAKING METHODS: EXAMPLE OF STORE MANAGERS. İstanbul Kent Üniversitesi İnsan Ve Toplum Bilimleri Dergisi, 4(2), 47-70.
dc.identifier.endpage70
dc.identifier.issue2
dc.identifier.startpage47
dc.identifier.urihttps://dergipark.org.tr/tr/pub/itbfkent/issue/87164/1487129
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6754
dc.identifier.volume4
dc.institutionauthorDuran, Cem
dc.institutionauthoridCem Duran / 0000-0001-5171-0270
dc.language.isoen
dc.publisherİstanbul Kent Üniversitesi
dc.relation.ispartofİstanbul Kent Üniversitesi İnsan ve Toplum Bilimleri Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectStore Manager
dc.subjectMulti-Criteria Decision Making
dc.subjectPerformance Evaluation
dc.subjectSF-SWARA
dc.subjectSF-CoCoSo
dc.titleHybrıd Performance Analysıs Wıth Multı-Crıterıa Decısıon Makıng Methods: Example Of Store Managers
dc.title.alternativeHibrit Performans Analizi Ve Çok Kriterli Karar Verme Yöntemleri: Mağaza Müdürleri Örneği
dc.typeArticle

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