Contributions of crm applications to company performance

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dc.authoridCem Duran / 0000-0001-5171-0270en_US
dc.contributor.authorDuran, Cem
dc.date.accessioned2021-06-28T13:37:10Z
dc.date.available2021-06-28T13:37:10Z
dc.date.issued2020en_US
dc.departmentİstinye Üniversitesi, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.description.abstractPurpose- The purpose of this study is to find out the answer to the contributions of CRM applications to sales efficiency, lead management, pipeline, customer tracking, mobility and ensuring customer loyalty. Under this purpose, this study also indicates the reasons of resistance in CRM application use and solutions to them with an overall analyze of CRM’s contributions to company performance. Methodology- The study examines advantages of using CRM for employees in 4 primary basis; Sales Efficiency via Sales Force Automation, Employee Access to Corporate Memory, Mobility, Service and Complaint Management. This study also examines resistances and solutions against CRM application use. Findings- The findings of the study indicates that CRM is a mandatory tool for today’s companies to prevail competitors in the market by showing what is the unpredictable for the employees, by using the power of data. Also shows how CRM software strengthens the customer engagement and increase customer loyalty and profitability in multi aspects. Conclusion- CRM software is intended to be used in order to strengthen the relationship with the customer and increase customer loyalty, profitability, increase the productivity of the entire organization, especially the sales and service teams, to ensure collaboration between teams, to institutionalize with a modern technological infrastructure and to ensure the process of transforming from data to wisdom in order to increase corporate memory.en_US
dc.identifier.citationDuran, C , Ekinci, Y . (2020). CONTRIBUTIONS OF CRM APPLICATIONS TO COMPANY PERFORMANCE . PressAcademia Procedia , 11 (1) , 7-10 . DOI: 10.17261/Pressacademia.2020.1230en_US
dc.identifier.doi10.17261/Pressacademia.2020.1230en_US
dc.identifier.endpage10en_US
dc.identifier.issn2459-0762en_US
dc.identifier.issue1en_US
dc.identifier.startpage7en_US
dc.identifier.urihttps://doi.org/10.17261/Pressacademia.2020.1230
dc.identifier.urihttps://hdl.handle.net/20.500.12713/1856
dc.identifier.volume11en_US
dc.institutionauthorDuran, Cem
dc.language.isoenen_US
dc.publisherDergiParken_US
dc.relation.ispartofPressAcademia Procediaen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCustomer Relationship Managementen_US
dc.subjectCRM Softwareen_US
dc.subjectCompany Performanceen_US
dc.titleContributions of crm applications to company performanceen_US
dc.typeArticleen_US

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