Beauty standard perception of women : a reception study based on Foucault’s truth relations and truth games
Yükleniyor...
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Vilnius University Press
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study discusses how television viewers’ definitions of beauty are affected by advertisements.
The media effects on the perception of beauty and truth are explained in detail as the investigation unfolds.
In November 2021 and May 2022, the study collected data through individual interviews with 22 women
aged 18 to 63. The data gleaned from these interviews was interpreted with Stuart Hall’s coding-encoding
theory using Peircein trichotomy and Foucault’s truth relations and truth games. The study found that one of
the new functions of advertising is to enable female viewers to make personal evaluations of physical beauty
standards and concluded that beauty is not truth but is a construct manufactured by advertisements. Female
audiences read women shown in ads with multiple dimensions of significance and sensibility to experience
the presentation and re-presentation of the women.
Açıklama
Anahtar Kelimeler
Advertising, Beauty Standard, Truth, Foucault, Reception Analysis, Turkey, Cultural Studies
Kaynak
Information & Media
WoS Q Değeri
Scopus Q Değeri
Cilt
96
Sayı
Künye
Gürkan, H., & Serttaş, A. (2023). Beauty Standard Perception of Women: A Reception Study Based on Foucault’s Truth Relations and Truth Games. Information & Media, 96, 21-39.
