Beauty standard perception of women : a reception study based on Foucault’s truth relations and truth games

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dc.authoridHasan Gürkan / 0000- 0002- 3805- 9951en_US
dc.authoridAybike Serttaş / 0000-0003-3471-7264en_US
dc.authorscopusidHasan Gürkan / 56723909100en_US
dc.authorscopusidAybike Serttaş / 58155262400en_US
dc.authorwosidHasan Gürkan / O-4885-2018en_US
dc.authorwosidAybike Serttaş / AAD-4406-2019en_US
dc.contributor.authorGürkan, Hasan
dc.contributor.authorSerttaş, Aybike
dc.date.accessioned2023-08-02T13:16:28Z
dc.date.available2023-08-02T13:16:28Z
dc.date.issued2023en_US
dc.departmentİstinye Üniversitesi, İletişim Fakültesi, Radyo, Televizyon ve Sinema Bölümüen_US
dc.description.abstractThis study discusses how television viewers’ definitions of beauty are affected by advertisements. The media effects on the perception of beauty and truth are explained in detail as the investigation unfolds. In November 2021 and May 2022, the study collected data through individual interviews with 22 women aged 18 to 63. The data gleaned from these interviews was interpreted with Stuart Hall’s coding-encoding theory using Peircein trichotomy and Foucault’s truth relations and truth games. The study found that one of the new functions of advertising is to enable female viewers to make personal evaluations of physical beauty standards and concluded that beauty is not truth but is a construct manufactured by advertisements. Female audiences read women shown in ads with multiple dimensions of significance and sensibility to experience the presentation and re-presentation of the women.en_US
dc.identifier.citationGürkan, H., & Serttaş, A. (2023). Beauty Standard Perception of Women: A Reception Study Based on Foucault’s Truth Relations and Truth Games. Information & Media, 96, 21-39.en_US
dc.identifier.doi10.15388/Im.2023.96.6en_US
dc.identifier.endpage39en_US
dc.identifier.issn2783-6207en_US
dc.identifier.startpage21en_US
dc.identifier.urihttps://doi.org/10.15388/Im.2023.96.6
dc.identifier.urihttps://hdl.handle.net/20.500.12713/3948
dc.identifier.volume96en_US
dc.institutionauthorGürkan, Hasan
dc.institutionauthorSerttaş, Aybike
dc.language.isoenen_US
dc.publisherVilnius University Pressen_US
dc.relation.ispartofInformation & Mediaen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisingen_US
dc.subjectBeauty Standarden_US
dc.subjectTruthen_US
dc.subjectFoucaulten_US
dc.subjectReception Analysisen_US
dc.subjectTurkeyen_US
dc.subjectCultural Studiesen_US
dc.titleBeauty standard perception of women : a reception study based on Foucault’s truth relations and truth gamesen_US
dc.typeArticleen_US

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