Postmodern Dönemde Dijital Deneyimler Işığında Değişen Tüketici Kimlik, Tercih Ve Tutumları Üzerine Bir Araştırma

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dc.authoridCenk Altun / 0009-0009-6297-3178
dc.authoridFigen Yıldırım / 0000-0002-9247-2245
dc.authorwosid
dc.contributor.authorAltun, Cenk
dc.contributor.authorYıldırım, Figen
dc.date.accessioned2025-04-18T09:10:38Z
dc.date.available2025-04-18T09:10:38Z
dc.date.issued08.10.2024
dc.departmentİstinye Üniversitesi, Meslek Yüksekokulu, E-Ticaret ve Pazarlama Programı
dc.description.abstractOver the past thirty years in particular, we have witnessed a technological revolution, with the construction of a human-made digital universe. One of the biggest differences that emerged during this period, known as the postmodern era, is that the concept of self has perhaps transformed into an object initially ever; It turned into a product that is produced and marketed. Purpose: To participate in this emerging future and add to the literature on this matter, my study focuses to identify the possible digital consumer behaviors and experiences of contemporary consumer identities in the virtual realm - the metaverse. Method: Statistical evaluation was conducted using LISREL 8.7 and SPSS 25.0 applications. Each variable was evaluated as a separate scale, and a thorough examination was conducted to determine the validity and reliability of all scales individually. Structural equation models were used to examine the findings of the research hypotheses, normal distribution analyses and measures of central tendency were utilized to assess the obtained data distribution. Findings: Using a broad scope of customer experience in traditional and digital areas, we've created a detailed conceptual model for online customer experience. We analyzed data from online interactions, investigated attitudes towards reusing digital applications based on these experiences, and uncovered connections among the components and outcomes of digital user satisfaction. Originality: By combining three models, a single model was developed in the study, and consumers' attitudes towards digital usage were examined from different perspectives. The study investigated the effects of consumers' cognitive and emotional experiences in virtual environments, the characteristics of the environment and devices, perceived benefits and satisfaction, and environmental factors on their attitudes, thereby contributing to the identification of the elements necessary for digital purchase and usage.
dc.identifier.citationALTUN, C., YILDIRIM, F. (2024). POSTMODERN DÖNEMDE DİJİTAL DENEYİMLER IŞIĞINDA DEĞİŞEN TÜKETİCİ KİMLİK, TERCİH VE TUTUMLARI ÜZERİNE BİR ARAŞTIRMA. Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi , 23(50), 1935 - 1967. doi.org/10.46928/iticusbe.1385079
dc.identifier.doi10.46928/iticusbe.1385079
dc.identifier.endpage1967
dc.identifier.issn1303-5495
dc.identifier.issue50
dc.identifier.startpage1935
dc.identifier.trdizinid1268444
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1268444/postmodern-donemde-dijital-deneyimler-isiginda-degisen-tuketici-kimlik-tercih-ve-tutumlari-uzerine-bir-arastirma
dc.identifier.urihttps://doi.org/10.46928/iticusbe.1385079
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6709
dc.identifier.volume23
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorYıldırım, Figen
dc.institutionauthoridFigen Yıldırım / 0000-0002-9247-2245
dc.language.isotr
dc.publisherİstanbul Ticaret Üniversitesi
dc.relation.ispartofIstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subject“Postmodern Tüketim”
dc.subject“Müşteri Deneyimi”
dc.subject“Dijital Benlik”
dc.subject“Çevrimiçi Müşteri Deneyimi”
dc.subject“Akış Teorisi”
dc.subject“Teknoloji Kabul Modeli”
dc.titlePostmodern Dönemde Dijital Deneyimler Işığında Değişen Tüketici Kimlik, Tercih Ve Tutumları Üzerine Bir Araştırma
dc.title.alternativeA Study On Changıng Consumer Identıtıes, Preferences, And Attıtudes In The Postmodern Era Through Dıgıtal Experıences
dc.typeArticle

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