The Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z

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dc.authoridCem Duran / 0000-0001-5171-0270
dc.authoridAnıl Kılıç / 0000-0002-0255-5515
dc.authorscopusidCem Duran / 57224623095
dc.authorwosidCem Duran / L-4074-2018
dc.contributor.authorDuran, Cem
dc.contributor.authorKılıç, Anıl
dc.date.accessioned2025-04-18T06:40:14Z
dc.date.available2025-04-18T06:40:14Z
dc.date.issued8 Ekim 2022
dc.departmentİstinye Üniversitesi, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractSocial sciences such as economics and marketing has growing interest on consumer behavior and the underlying psychological factors. In particular, Consumer Need for Uniqueness (CNfU) receives notable attention from scholars. However, the literature lacks focus on how customization is related with CNfU. Moreover, Gen Z, the highest population of consumers are neglected in previous studies. The main objective of this study is to understand the impact of CNfU on Gen Z consumers’ choice between conventional and unconventional customization options for technology products. The paper uses survey-based data and uses a combination of statistical techniques, such as EFA, CFA, and structural equation modeling (SEM). It is revealed that CNfU has no influence on choosing between conventional and unconventional customization options. The results have significant implications for researchers and practitioners.
dc.identifier.citationDuran, C., & Kılıç, A. (2022). The Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z. Yönetim Ve Ekonomi Araştırmaları Dergisi, 20(3), 325-350. https://doi.org/10.11611/yead.1146924
dc.identifier.doi10.11611/yead.1146924
dc.identifier.endpage350
dc.identifier.issn2148-029X
dc.identifier.issue3
dc.identifier.startpage325
dc.identifier.urihttps://doi.org/10.11611/yead.1146924
dc.identifier.urihttps://dergipark.org.tr/tr/pub/yead/issue/72687/1146924
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6348
dc.identifier.volume20
dc.institutionauthorDuran, Cem
dc.institutionauthoridCem Duran / 0000-0001-5171-0270
dc.institutionauthoridAnıl Kılıç / 0000-0002-0255-5515
dc.language.isoen
dc.publisherBandırma Onyedi Eylül Üniversitesi
dc.relation.ispartofYönetim ve Ekonomi Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectConsumer Need for Uniqueness
dc.subjectCustomer Behavior
dc.subjectCustomer Experience
dc.titleThe Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z
dc.title.alternativeGeleneksel Ve Geleneksel Olmayan Kişiselleştirme Arasındaki Seçimde Eşsizlik İhtiyacının Rolü: Z Kuşağının Tutumu
dc.typeArticle

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