The antecedents of customer loyalty

Basit Öğe Kaydı
dc.authoridCem Duran / 0000-0001-5171-0270en_US
dc.contributor.authorTavsan, Nihat
dc.contributor.authorDuran, Cem
dc.date.accessioned2021-06-24T06:29:11Z
dc.date.available2021-06-24T06:29:11Z
dc.date.issued2021en_US
dc.departmentİstinye Üniversitesi, İktisadi, İdari ve Sosyal Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.description.abstractWithout a loyal customer base, a business has a significantly less probability of achieving in today's competitive environment. Being aware of the cold fact, businesses try to foster sustainable relationships with their customers and turn them into a loyal clientele. They heavily invest in loyalty programs to retain their customers. Those companies hoping to create customer loyalty in today's global market need to be aware that there are antecedents to customer loyalty. Customers do not suddenly become loyal to a company. Several critical factors need to be in place before committing themselves whole-heartedly to one product, service, brand or company. Research has revealed that perceived value, self-congruity, customer participation, customer brand identification, emotional commitment, customer satisfaction and brand trust must all be present to some degree for the customer's response to be loyal to that brand. Research also shows that companies that take this process seriously have a greater chance of generating a loyal customer base.en_US
dc.identifier.citationTavsan N. & Duran C. (2021). The antecedents of customer loyalty. Contemporary Issues with Multidisciplinary Perspectives on Social Science (211-220).en_US
dc.identifier.endpage220en_US
dc.identifier.isbn978-363184843-2
dc.identifier.isbn978-363181593-9
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage211en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12713/1828
dc.indekslendigikaynakScopusen_US
dc.institutionauthorDuran, Cem
dc.language.isoenen_US
dc.publisherPeter Lang AGen_US
dc.relation.ispartofContemporary Issues with Multidisciplinary Perspectives on Social Scienceen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBrand Trusten_US
dc.subjectCustomer Brand Identificationen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectCustomer Participationen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectEmotional Commitmenten_US
dc.subjectSelf-Congruityen_US
dc.titleThe antecedents of customer loyaltyen_US
dc.typeBook Chapteren_US

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