Effects of Turkish cultural products on its foreign policy toward Africa: Turkish TV series as an example of soft power in Kenya, Mozambique, and Senegal

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dc.authoridGürkan, Hasan/0000-0002-3805-9951
dc.authorwosidGürkan, Hasan/O-4885-2018
dc.contributor.authorRuiz-Cabrera, Sebastian
dc.contributor.authorGurkan, Hasan
dc.date.accessioned2024-05-19T14:50:18Z
dc.date.available2024-05-19T14:50:18Z
dc.date.issued2023
dc.departmentİstinye Üniversitesien_US
dc.description.abstractAlong with other international players such as China, India, or Russia, Turkey decided to increase its economic engagement with Africa starting more than a decade ago, around the time when the current ruling Justice and Development Party (AK Party) came to power. At the same time, it has been enhancing its soft power by building infrastructure, increasing its military presence, becoming visible in humanitarian aid, and exporting cultural products. This country's penetration and involvement in local African life have been controversial in terms of international politics, and its media products could be one of the essential strategies to change the dominant Western narratives. This research is based on the assertion that, through Turkish TV series, Turkish soft power creates a perception of Turkey in African countries and argues that those that have been aired on that continent have a political effect on people. To achieve the objectives proposed in this study, an in-depth interview method was used to collect data, taking into consideration information, cultural characteristics, and experiences within an ethnographic approach. In this context, we interviewed people who live in Mozambique, Kenya, and Senegal, where relations with Turkey have especially strengthened in the last 10 years, and who regularly watch Turkish TV series. This study asserts that Turkish TV series play an important role in the way Turkey is perceived in the African countries in which they are consumed but also serve, in a positive way, as a key information source regarding the country's image.en_US
dc.identifier.doi10.3145/epi.2023.mar.26
dc.identifier.issn1386-6710
dc.identifier.issn1699-2407
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85158097572en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org10.3145/epi.2023.mar.26
dc.identifier.urihttps://hdl.handle.net/20.500.12713/5658
dc.identifier.volume32en_US
dc.identifier.wosWOS:001041238800013en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEdiciones Profesionales Informacion Sl-Epien_US
dc.relation.ispartofProfesional De La Informacionen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240519_kaen_US
dc.subjectTurkish Seriesen_US
dc.subjectCultural Industriesen_US
dc.subjectVideo On Demanden_US
dc.subjectVoden_US
dc.subjectMedia Geopoliticsen_US
dc.subjectSoft Poweren_US
dc.subjectColonialismen_US
dc.subjectCultural Diplomacyen_US
dc.subjectCultural Hegemonyen_US
dc.subjectCultural Diversityen_US
dc.subjectTourismen_US
dc.titleEffects of Turkish cultural products on its foreign policy toward Africa: Turkish TV series as an example of soft power in Kenya, Mozambique, and Senegalen_US
dc.typeArticleen_US

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