(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
Yükleniyor...
Tarih
25 Ekim 2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Gelişim Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This paper seeks to examine and compare the regular and consistent PLS-SEM and CB-SEM by employing the augmented TAM, which stands as a proportionately complicated model. The present paper presents the pros and cons of each method and guides researchers and academics concerning which particular method is the most appropriate to employ in their studies. The findings of this paper are twofold: (1) performing CB-SEM and consistent PLS-SEM for reflectively structured models would have more robust outputs and would be more appropriate and beneficial in lieu of executing regular PLS-SEM; (2) consistent PLS-SEM has softer provisions since it does not necessitate a two-step analysis, high sampling sizes and normal distribution requirements, thus performing consistent PLS-SEM appears more viable and practical for researchers.
Açıklama
Anahtar Kelimeler
CB-SEM, PLS-SEM, consistent PLS, research methodology, mobile marketing, mobile shopping
Kaynak
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
10
Sayı
2
Künye
Yıldız, O., & Kelleci, A. (2023). (Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 10(2), 649-667. https://doi.org/10.17336/igusbd.1014138
