(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping

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dc.authoridOğuz Yıldız / 0000-0003-2164-975X
dc.authoridAlpaslan Kelleci / 0000-0003-1589-2905
dc.authorscopusidAlpaslan Kelleci / 57221935976
dc.authorwosidAlpaslan Kelleci / EYA-1749-2022
dc.contributor.authorYıldız, Oğuz
dc.contributor.authorKelleci, Alpaslan
dc.date.accessioned2025-04-17T12:01:17Z
dc.date.available2025-04-17T12:01:17Z
dc.date.issued25 Ekim 2023
dc.departmentİstinye Üniversitesi, Meslek Yüksekokulu, E-Ticaret ve Pazarlama Programı
dc.description.abstractThis paper seeks to examine and compare the regular and consistent PLS-SEM and CB-SEM by employing the augmented TAM, which stands as a proportionately complicated model. The present paper presents the pros and cons of each method and guides researchers and academics concerning which particular method is the most appropriate to employ in their studies. The findings of this paper are twofold: (1) performing CB-SEM and consistent PLS-SEM for reflectively structured models would have more robust outputs and would be more appropriate and beneficial in lieu of executing regular PLS-SEM; (2) consistent PLS-SEM has softer provisions since it does not necessitate a two-step analysis, high sampling sizes and normal distribution requirements, thus performing consistent PLS-SEM appears more viable and practical for researchers.
dc.identifier.citationYıldız, O., & Kelleci, A. (2023). (Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 10(2), 649-667. https://doi.org/10.17336/igusbd.1014138
dc.identifier.doi10.17336/igusbd.1014138
dc.identifier.endpage667
dc.identifier.issn2148-4287
dc.identifier.issue2
dc.identifier.startpage649
dc.identifier.urihttps://doi.org/10.17336/igusbd.1014138
dc.identifier.urihttps://dergipark.org.tr/tr/pub/igusbd/issue/80317/1014138
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6241
dc.identifier.volume10
dc.institutionauthorKelleci, Alpaslan
dc.institutionauthoridAlpaslan Kelleci / 0000-0003-1589-2905
dc.language.isoen
dc.publisherİstanbul Gelişim Üniversitesi
dc.relation.ispartofİstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectCB-SEM
dc.subjectPLS-SEM
dc.subjectconsistent PLS
dc.subjectresearch methodology
dc.subjectmobile marketing
dc.subjectmobile shopping
dc.title(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
dc.title.alternativeMobil Alışveriş Düzleminde Consistent PLS-SEM ve CB-SEM Yöntemlerinin Karşılaştırılması
dc.typeArticle

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