Reuse intention of augmented reality apps: recreational consciousness as moderator

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dc.authoridForoughi, Behzad/0000-0002-0621-4814
dc.authoridTirkolaee, Erfan Babaee/0000-0003-1664-9210
dc.authorwosidForoughi, Behzad/H-9372-2018
dc.authorwosidTirkolaee, Erfan Babaee/U-3676-2017
dc.contributor.authorForoughi, Behzad
dc.contributor.authorHongsachart, Hathaitip
dc.contributor.authorAsadi, Shahla
dc.contributor.authorIranmanesh, Mohammad
dc.contributor.authorGhobakhloo, Morteza
dc.contributor.authorTirkolaee, Erfan Babaee
dc.date.accessioned2024-05-19T14:39:12Z
dc.date.available2024-05-19T14:39:12Z
dc.date.issued2023
dc.departmentİstinye Üniversitesien_US
dc.description.abstractThis study investigated the determinants of intention to reuse augmented reality (AR) apps. The data were obtained from 439 IKEA Place app users and evaluated using the 'partial least squares' (PLS) and 'fuzzy-set qualitative comparative analysis' (fsQCA) approaches. PLS findings revealed that AR attributes significantly influence perceived ease of use, perceived usefulness, and confirmation. All the relationships under the technology continuance theory were confirmed except for the impact of perceived usefulness on attitude. Recreational consciousness positively moderates the influence of attitude on reuse intentions. fsQCA approach uncovered seven configurations of variables that result in high reuse intentions and identified satisfaction as a necessary condition. The study contributed to the literature by (i) exploring the drivers of intention to reuse AR Apps, (ii) extending technology continuance theory, (iii) demonstrating the moderating influence of recreational consciousness, and (iv) using the PLS-fsQCA approach. The findings help develop strategies and design AR apps aimed at retaining users.en_US
dc.identifier.doi10.1080/02642069.2023.2259313
dc.identifier.issn0264-2069
dc.identifier.issn1743-9507
dc.identifier.scopus2-s2.0-85176143223en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org10.1080/02642069.2023.2259313
dc.identifier.urihttps://hdl.handle.net/20.500.12713/4725
dc.identifier.wosWOS:001097739000001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofService Industries Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmz20240519_kaen_US
dc.subjectAugmented Realityen_US
dc.subjectAr Marketingen_US
dc.subjectDigital Marketingen_US
dc.subjectMobile Shopping Appsen_US
dc.subjectOnline Shoppingen_US
dc.subjectIntention To Reuseen_US
dc.titleReuse intention of augmented reality apps: recreational consciousness as moderatoren_US
dc.typeArticleen_US

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