Strategic Green Marketing for Smart Grids: Boosting Consumer Adoption of Sustainable Energy Technologies

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dc.authorscopusidİlhami Çolak / 6602990030
dc.authorwosidİlhami Çolak / KGT-0825-2024
dc.contributor.authorŞenyapar, Hafize Nurgül Durmuş
dc.contributor.authorÇolak, İlhami
dc.contributor.authorBayındır, Ramazan
dc.date.accessioned2025-04-18T09:24:14Z
dc.date.available2025-04-18T09:24:14Z
dc.date.issued2024
dc.departmentİstinye Üniversitesi, Mühendislik ve Doğa Bilimleri Fakültesi, Elektrik-Elektronik Mühendisliği Bölümü
dc.description.abstractThis study examines the effectiveness of green marketing strategies in promoting smart grids, highlighting sustainable branding, consumer education, and strategic alliances. The aim is to evaluate how different marketing strategies may improve customer knowledge and trust, facilitating the transition to sustainable energy technologies. The qualitative study approach has identified critical findings demonstrating that authenticity, engagement, and transparency in green marketing campaigns substantially improve consumer acceptance of smart grids. Targeted green marketing methods efficiently mitigate technical, financial, and behavioral hurdles to adoption by emphasizing environmental and economic advantages and enhancing consumer engagement and trust. This study advances sustainable marketing by offering tangible strategies for marketers and energy sector professionals, highlighting the importance of strategic partnerships with influencers and sustainability organizations. It also suggests future research directions, including empirical assessments of green marketing's impact on smart grid adoption and exploring emerging technologies to improve these strategies. This research underscores the critical role of green marketing in facilitating a cultural shift towards environmental sustainability. Marketers, policymakers, and energy professionals are urged to utilize these insights to promote the implementation of smart grids and foster a more sustainable future. © 2024 IEEE.
dc.identifier.citationSenyapar, H. N. D., Colak, I., & Bayindir, R. (2024, November). Strategic Green Marketing for Smart Grids: Boosting Consumer Adoption of Sustainable Energy Technologies. In 2024 13th International Conference on Renewable Energy Research and Applications (ICRERA) (pp. 1355-1362). IEEE.
dc.identifier.doi10.1109/ICRERA62673.2024.10815439
dc.identifier.endpage1362
dc.identifier.isbn979-835037558-9
dc.identifier.scopusqualityN/A
dc.identifier.startpage1355
dc.identifier.urihttp://dx.doi.org/10.1109/ICRERA62673.2024.10815439
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6781
dc.identifier.wosWOS:001416088100220
dc.identifier.wosqualityN/A
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.institutionauthorÇolak, İlhami
dc.institutionauthoridİlhami Çolak / 0000-0002-6405-5938
dc.language.isoen
dc.publisherInstitute of Electrical and Electronics Engineers Inc.
dc.relation.ispartof13th International Conference on Renewable Energy Research and Applications, ICRERA 2024
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectBarriers to Adoption
dc.subjectConsumer Engagement
dc.subjectEco-friendly Branding
dc.subjectEnvironmental Communication
dc.subjectEnvironmental Sustainability
dc.subjectGreen Marketing
dc.subjectMarketing Strategies
dc.subjectSmart Grids
dc.subjectStrategic Partnerships
dc.titleStrategic Green Marketing for Smart Grids: Boosting Consumer Adoption of Sustainable Energy Technologies
dc.typeConference Object

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