Digital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption

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dc.authorscopusidİlhami Çolak / 6602990030
dc.authorwosidİlhami Çolak / KGT-0825-2024
dc.contributor.authorDurmuş Şenyapar, Hafize Nurgül
dc.contributor.authorÇolak, İlhami
dc.contributor.authorBayındır, Ramazan
dc.date.accessioned2025-04-18T09:12:26Z
dc.date.available2025-04-18T09:12:26Z
dc.date.issued2024
dc.departmentİstinye Üniversitesi, Mühendislik ve Doğa Bilimleri Fakültesi, Elektrik-Elektronik Mühendisliği Bölümü
dc.description.abstractThis study investigates the multifaceted role of digital marketing strategies in driving the awareness, acceptance, and adoption of Smart Grid (SG) technologies. The research uses a qualitative exploratory approach to analyze how various online platforms-including social media, multimedia content, email marketing, and paid advertising-can effectively engage diverse audience segments, such as consumers, businesses, utility companies, and policymakers. The findings underscore the importance of personalized, data-driven approaches in enhancing public understanding of SG technologies while emphasizing community engagement and trust-building among stakeholders. The study highlights how sophisticated digital marketing tactics-ranging from engaging videos, podcasts, and infographics to targeted paid advertising-simplify complex SG concepts and increase SG solutions' visibility and perceived value. Emerging trends, such as influencer marketing and advanced analytics, are critical drivers of future digital marketing efforts in the energy sector. This research provides practical insights for energy companies, policymakers, and marketers, underscoring the potential of digital marketing as a catalyst for accelerating SG adoption, contributing to improved energy efficiency, and fostering a more sustainable energy future. © 2024 IEEE.
dc.identifier.citationSenyapar, H. N. D., Colak, I., & Bayindir, R. (2024, November). Digital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption. In 2024 13th International Conference on Renewable Energy Research and Applications (ICRERA) (pp. 1304-1310). IEEE.
dc.identifier.doi10.1109/ICRERA62673.2024.10815204
dc.identifier.endpage1310
dc.identifier.isbn979-835037558-9
dc.identifier.scopusqualityN/A
dc.identifier.startpage1304
dc.identifier.urihttp://dx.doi.org/10.1109/ICRERA62673.2024.10815204
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6717
dc.identifier.wosWOS:001416088100212
dc.identifier.wosqualityN/A
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.institutionauthorÇolak, İlhami
dc.institutionauthoridİlhami Çolak / 0000-0002-6405-5938
dc.language.isoen
dc.publisherInstitute of Electrical and Electronics Engineers Inc.
dc.relation.ispartof13th International Conference on Renewable Energy Research and Applications, ICRERA 2024
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCommunity Engagement
dc.subjectDigital Marketing Strategies
dc.subjectMultimedia Platforms
dc.subjectSmart Grids Adoption
dc.titleDigital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption
dc.typeConference Object

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