Şirketlerde Sürdürülebilirliği Stratejik Olarak Gündeme Getiren Dinamikler

With the climate crisis and global warming, the importance of sustainability is increasing day by day and it is on the agenda of businesses. Although the importance of external ties to mobilize sustainability is clear, it is not possible to talk about the success of sustainability transformation unless there is an internal action towards sustainability. The fact that the issue of sustainability finds its place at the operational and management level of the company depends on the strategic approach to this issue. In this respect, although the importance of strategically addressing sustainability is clear, the dynamics that strategically push companies towards sustainability remain unclear in the literature. The reason for the emergence of this research is to explain and reveal these dynamics comprehensively. A systematic literature review was conducted to identify the dynamics that reveal sustainability strategies. In this context, WoS (Web of Science) and Scopus databases were preferred as they are internationally valid and highly respected. Eleven papers, which were determined to be suitable for the scope of the research by using the relevant keywords, were evaluated in detail. In the research finding, it is seen that there are internal and external dynamics that mobilize companies and that stakeholders have a particularly important place within these dynamics. At the same time, it has been determined in the literature that the market factor and legal regulations have an important share in the sustainability decisions of companies. Accordingly, companies are affected by customer, consumer, supplier expectations and social pressures, the push effect of the market or the competitive factor triggers companies and legal regulations bring sustainability decisions to the agenda of companies. However, compared to external dynamics, research in the related field mostly focuses on internal dynamics that drive sustainability. While the research contributes to researchers as it presents a concise synthesis of the relevant literature, the comprehensive identification of the dynamics has the potential to contribute to decision makers who want to take action towards the spread of sustainability.